If you are interested in learning more about how I could work with you and your brand, please get in touch: or +447783370744

Click here to visit my Portfolio Gallery and see examples of my work.

Trend Reports

Some of the trend reports and presentations I offer are listed below, available for all product categories, including footwear and accessories.

  • Seasonal Trend and Mood Boards
  • Emerging Macro And Micro Trends
  • Key Item & Styling Reports
  • Key Print & Colour
  • Catwalk Analysis
  • In-season Trend Updates
  • Seasonal Range Building Plans For Design, Buying, And Merchandising
  • Trend Presentations, In Person And Virtually

Each trend report and presentation will be available in a downloadable format for you to share with your teams and suppliers. My background is women’s and unisex clothing, but I am open to working on mens, kids, and homeware should you require.

My Approach

Utilising 16 years of experience and understanding of how trends emerge and repeat within the market, a knowledge of working with multiple product areas and consumer demographics, a strong eye for product, and a strategic mindset, I approach each trend forecast unique to your business needs.

Sustainability, Slow Fashion, Diversity, and Body Positivity are fast becoming an essential way of life and significantly influence my trend work. Research is thorough and diverse, identifying the macro and micro trends influencing each generation now and in the future. Trend Forecasting is more than just recognising emerging fashion trends; it’s about understanding your customer’s mindset and shopping habits to determine which trends will appear for your brand.

Combining global media and market research, a stream of fashion and catwalk analysis, with a multitude of creative inspiration, obsessive social media scrolling, and years of experience in buying and trend forecasting, I look for the new patterns forming to identify trends that will become a way of life now and in the future.

About me

I am Claire Hillard, creator, and founder of NAAMe and freelance fashion trend forecaster, providing trends and insights for everything fashion-related. My background spans 16 years of working for global retailers, with a diverse understanding of consumer mindsets. My buying and trend forecasting background provides me with a commercial and fashion-forward eye, with an adaptable and well-thought-out approach to my work. I have worked for The Fast Retailing Group, Primark, Marks & Spencers, House of Fraser, and River Island.

Click here to visit my Portfolio Gallery and see examples of my work.

Contact Me.

If you are interested in working with me, please feel free to contact me: or +447783370744

You can also subscribe to to receive updates on new articles or follow me on Instagram @notallaboutmeofficial.